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The advertisement for canned beef with gravy was originally printed in The Epicure's October 1948 issue. The Colonial Provision Company used an image of a chef wearing a large toque on both the cans and in their advertisements. The recipe is branded as "Traditionally New England!"
Non-Historic New England periodicals
Colonial Provision Company, Inc. (Boston, Mass.)
Included in the Pilgrims, Patriots, and Products exhibit.