Tupperware :the promise of plastic in 1950s America /Alison J. Clarke.

Collection Type

  • Books and periodicals

GUSN

GUSN-244063

Description

x, 241 p. : ill. ; 24 cm., Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.

Details

Descriptive Terms

History.
Histoire.
Plastic container industry History.
Tableware industry History.
Plastic tableware History.
Synthetische polymeren.
Huishoudelijke artikelen.
Tupperware.
Vente par râeunion Histoire.
Emballages en matiáeres plastiques Industrie et commerce Histoire.
Râecipients Industrie et commerce Histoire.
Tupperware (Marke)
Verkaufstechnik
Geschichte

Originator

Clarke, Alison J.

Publication

Washington, DC : Smithsonian Institution Press

Description

x, 241 p. : ill. ; 24 cm.
Traces the development of the plasticwares in the 1940s and 50s, especially the "party plan" marketing strategy developed by Brownie Wise.

Notes

Includes bibliographical references (p. 203-234) and index.
Gift of Jane Nylander, June 2000.

ISBN

1560988274 (cloth : alk. paper)
9781560988274 (cloth : alk. paper)

Call Number

Stacks HD9662.C664 T863 1999

Other People and Orgs

Tupperware Corporation
Tupperware

Places

United States
âEtats-Unis
USA