Trade card for United States Food Administration, depicting a basket of food and promoting food conservation, 1917-1920

Collection Type

  • Ephemera

Location Note

Ephemera: Trade Cards and Advertisements: Political (Greg Smart -- unprocessed)

GUSN

GUSN-195499

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Description

This trade card for the United States Food Administration promotes food conservation and discourages waste. A shopping basket is packed with loaves of bread, sugarcubes in a box, meat, butter, and greens. The front text reads: "He who wastes - prolongs the war. Save wheat, sugar, meat, fats." The back text reads: "Corn meal is cheaper than wheat flour. Corn meal is the first substitute to go below the price of wheat flour. All who can are asked to use NO wheat flour until the next harvest in September. Hominy, samp, and corn-flakes are all CORN. Henry B. Endicott, Food Administrator." Established as an agency in 1917, the United States Food Administration "regulated the supply, distribution, and conservation of foods. [It] bought and sold grain and sugar and their products through two subsidiaries, the Food Administration Grain Corporation (U.S. Grain Corporation) and the U.S. Sugar Equalization Board, Inc." It was abolished in 1920.

Details

Descriptive Terms

agencies
federal government
sugar
bread
world wars
advertising
trade cards (advertising)
chromolithographs

Additional Identification Number

DigitalID 000612
AccessID 844
Other identifier HNEDID-000612

Physical Description

1 trade card

Collection Code

EP001

Collection Name

Ephemera collection

Reference Code

EP001.01.092.01.01.001

Date Notes

1917-1920

Places

Europe
Massachusetts (United States)
United States

Record Details

Originator

United States Food Administration (publisher)

Material Type

trade cards (advertising)
chromolithographs

Other People

Endicott, H. B.

Subjects

butter
corn meal
flour
food conservation
meat
World War, 1914-1918

Description Level

Item

Location Note

Ephemera: Trade Cards and Advertisements: Political (Greg Smart -- unprocessed)