Trade card advertising Ayer's Hair Vigor with shipwreck and mermaids, Lowell, Mass., undated

Description

The trade card advertises a hair tonic designed to "restore gray hair to its natural vitality and color." Depicted on the card is a shipwreck from which a group of five mermaids have rescued boxes of Ayer's Hair Vigor. The mermaids sit on a tropical shore brushing their hair with the tonic. The wrecked ship displays the American flag upsidedown as a sign of distress. On the verso is a description of the benefits of Ayer's.

Details

Descriptive Terms

advertising
business (commercial function)
hair
coves (bodies of water)
trade cards (advertising)

Physical Description

1 trade card

Collection Code

EP001

Collection Name

Ephemera collection

Reference Code

EP001.01.028.01.01.007

Places

Lowell (Middlesex county, Massachusetts)

Record Details

Originator

Ayer, J. C. (James Cook), 1819-1878 (Manufacturer)

Material Type

trade cards (advertising)

Subjects

Tonics (Medical preparations)
Mermaids

Accruals Note

W.H.Bunting, The Camera's Coast: Historic Images of Ship and Shore in New England (Boston: Historic New England, 2006) pg. 117.

Description Level

Item