Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.

Collection Type

  • Books and periodicals

GUSN

GUSN-153865

Description

x, 288 p. : ill. ; 26 cm.

Details

Descriptive Terms

Advertising History.
Public relations History.
Corporate culture History.

Originator

Bird, William L.

Publication

Evanston, Ill. : Northwestern University Press

Publisher Series

Media topographies

Description

x, 288 p. : ill. ; 26 cm.

Notes

Filmography: p. 267-274.
Includes bibliographical references (p. 245-266) and index.
Rodris Roth Library.

ISBN

0810115859 (cloth : alk. paper)
0810115867 (paper : alk. paper)

Call Number

Roth HF5813.U6 B53 1999

Places

United States