Satisfaction guaranteed : the making of the American mass market / Susan Strasser.

Collection Type

  • Books and periodicals

GUSN

GUSN-152971

Description

xi, 339 p. : ill. ; 23 cm.

Details

Descriptive Terms

Advertising Psychological aspects History.
Consumers History.
Sales promotion History.
Brand name products History.

Originator

Strasser, Susan, 1948-

Publication

Washington, D.C. : Smithsonian Institution Press

Description

xi, 339 p. : ill. ; 23 cm.

Notes

Originally published: New York : Pantheon Books, c1989.
Includes bibliographical references (p. [293]-326) and index.
Rodris Roth Library.

ISBN

1560986549 (alk. paper)

Call Number

Roth HF5813.U6 S79 1989a

Places

United States