Consumer rites : the buying & selling of American holidays / Leigh Eric Schmidt.

Collection Type

  • Books and periodicals




xvi, 363 p. : ill. ; 25 cm.


Descriptive Terms

Holidays Economic aspects
Religious life and customs.
Economic conditions.


Schmidt, Leigh Eric.


Time is money. Church festivals and commercial fairs : the peddling of festivity -- "Enterprise holds carnival while poetry keeps Lent" : from Sabbatarian discipline to romantic longing -- A commercial revolution : national holidays and the consumer culture -- St. Valentine's day greeting. St. Valentine's pilgrimage from Christian martyr to patron of love -- The handmade and the ready-made : of puzzle purses, chapbooks, and the valentine vogue -- Remaking the holiday's rituals : the marketing of valentines, 1840-1860 -- Mock valentines : a private charivari -- "A meaner sort of merchandize" or, "A pleasure without alloy"? : the new fashion contested and celebrated -- Expanding holiday trade : from confectioners' hearts to Hallmark cards -- Christmas bazaar. The rites of the New Year : revels, gifts, resolutions, and watch nights -- The birth of the Christmas market, 1820-1900 -- Shopping towards Bethlehem : women and the Victorian Christmas -- Christmas cathedrals : Wanamaker's and the consecration of the marketplace -- Magi, miracles, and Macy's : enchantment and disenchantment in the modern celebration -- Putting Christ in Christmas and keeping him there : the piety of protest --
Easter parade. "In the beauty of the lilies" : the art of church decoration and the art of window display -- Piety, fashion, and a spring promenade -- "A bewildering array of plastic forms" : Easter knickknacks and novelties -- Raining on the Easter parade : protest, subversion, and disquiet -- Mother's Day bouquet. Anna Jarvis and the churches : sources of a new celebration -- Commercial floriculture and the moral economy of flowers : the marketing of Mother's Day -- Pirates, profiteers and trespassers : negotiating the bounds of church, home, and marketplace -- The invention of Father's Day : the humbug of modern ritual -- Epilogue : April Fools? : trade, trickery, and modern celebration.


Princeton, N.J. : Princeton University Press


xvi, 363 p. : ill. ; 25 cm.


Includes bibliographical references (p. [311]-358) and index.


0691029806 (cloth : alk. paper)

Call Number

Stacks GT4986.A1 S35 1995


United States.
United States