Studying visual communication / Sol Worth ; edited, with an introduction by Larry Gross.

Collection Type

  • Books and periodicals

GUSN

GUSN-149302

Description

xii, 216 p. : ill. ; 24 cm.

Details

Descriptive Terms

Visual communication.
Anthropology Audio-visual aids.
Semiotics.

Originator

Worth, Sol.
Gross, Larry P., 1942-

Contents

Sol Worth and the study of visual communication -- The development of a semiotic film -- A semiotic of ethnographic film -- Toward an anthropological politics of symbolic forms -- The uses of film in education and communication -- Symbolic strategies / with Larry Gross -- Seeing metaphor as caricature -- Pictures can't say ain't -- Margaret Mead and the shift from "visual anthropology" to the "anthropology of visual communication" -- An American community's socialization to pictures : an ethnography of visual communication (a preproposal) / with Jay Ruby.

Publication

Philadelphia : University of Pennsylvania Press

Publisher Series

University of Pennsylvania publications in conduct and communication

Description

xii, 216 p. : ill. ; 24 cm.

Notes

Includes index.
Bibliography: p. 204-209.

ISBN

0812277910
0812211162 (pbk.)

Call Number

Stacks P93.5.W6 1981