Packets Full of Paint
Anyone who has ever decorated a home is familiar with the situation—you want just the right combination of colors but can't choose between several similar hues until you actually see them on your walls. You end up buying and testing several quarts of paint. This is expensive and leaves you with the problem of disposing of the paint you don't use.
Color Guild International, an association of thirty paint companies in North America and abroad, which worked with Historic New England a few years ago to develop the popular Historic Colors of America paint chart, has come up with a brilliant, consumer-friendly solution—liquid paint samples in all 148 colors on the chart in small, inexpensive packets. The packets will soon be available in paint stores, displayed on kiosks along with the color charts and paint chips. Each packet contains two ounces, which will cover two square feet—enough to make it easy to find the right color for the interior or exterior of your home. The cost is minimal, and there's no leftover paint to get rid of.
Steve Dearborn, President & CEO of Miller Paint Co., Inc., in Portland, Oregon, spearheaded the design and launch of the paint packet and kiosk program. "We are very pleased with our relationship with Historic New England," he says. "This unique liquid paint sample method of merchandising has recently captured the North American paint market. Combining it with Historic New England's paint color chart makes a powerful new tool for simplifying the consumer's color selection process. And the kiosks have an architectural look that breaks through the clutter of the typical color chip rack you see in paint stores today." The historic color paint packets retail for $3.49 in most American markets. Color Guild International member paint companies are placing the kiosks in stores across North America.
Retail Operations Manager
To locate a Historic Color Collection paint dealer near you, please call 813-655-1449 or visit www.colorguild.com. For more information about Historic New England licensed products, please call 617-227-3957, ext. 237 or email firstname.lastname@example.org.