Back cover of the 1870 Atlantic Almanac with L. Prang and Co. Fine Art Printers advertisement

Description

The cover of the 1870 edition of "The Atlantic Almanac" features an advertisement for L. Prang & Co., fine art publishers. The ad presents an image of a bust of Alois Senefelder, the German inventor of the lithography, set in an architectural niche, flanked by a lithographic tools, inclusing a roller and stone, lithographs and the figures of Art and Industry. The copy promotes the achievements of the company in introducing the chromolithographic process of reproducing "first-class paintings" in the United States and the social benefits of the high quality of their chromolithographs and the superiority of its work.