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The substance of style :how the rise of aesthetic value is remaking commerce, culture, and consciousness /Virginia Postrel.

Collection Type
Books
Originator
Postrel, Virginia I., 1960-
Publication
New York : Perennial
Contents
The aesthetic imperative -- The rise of look and feel -- Surface and substance -- Meaningful looks -- The boundaries of design -- Smart and pretty.
Date
2004, c2003.
Edition
1st Perennial ed.
Description
"Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Book jacket."--BOOK JACKET.
xv, 237, 15 p. ; 21 cm.
Notes
Includes bibliographical references (p. [193]-227) and index.
Includes section called: P.S. : insights, interviews & more.
ISBN
0060933852
9780060933852
GUSN
271190
Call Number
Coll. BH39.P6693 2003
Descriptive terms
Aesthetics.
Sozialer Wandel.
Ästhetik.

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