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Building a housewife's paradise :gender, politics, and American grocery stores in the twentieth century /Tracey Deutsch.

Collection Type
Deutsch, Tracey.
Chapel Hill : University of North Carolina Press
Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
"Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores." "Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low prices, Deutsch argues, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor." From small neighborhood stores to huge corporate chains of supermarkets, Deutsch traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday food purchases, the sales tax, postwar celebrations and critiques of mass consumption, and 1960s and 1970s urban insurrections. Demonstrating connections between women's work and the history of capitalism, Deutsch locates the origins of supermarkets in the politics of twentieth-century consumption."--BOOK JACKET.
337 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0807833274 (cloth : alk. paper)
9780807833278 (cloth : alk. paper)
Call Number
Stacks HF5469.23.U62 D48 2010
Descriptive terms
Consumidores Conducta
Grocery shopping Social aspects History 20th century.
Grocery trade Social aspects History 20th century.
Hábitos alimentarios Historia.
Mujeres Aspecto social
Supermarkets History 20th century.
Women consumers History 20th century.
Estados Unidos
Estados Unidos.
United States