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Trade card for United States Food Administration, depicting a basket of food and promoting food conservation, 1917-1920

EP001.01.092.01.01.001 (RS612)

Description

This trade card for the United States Food Administration promotes food conservation and discourages waste. A shopping basket is packed with loaves of bread, sugarcubes in a box, meat, butter, and greens. The front text reads: "He who wastes - prolongs the war. Save wheat, sugar, meat, fats." The back text reads: "Corn meal is cheaper than wheat flour. Corn meal is the first substitute to go below the price of wheat flour. All who can are asked to use NO wheat flour until the next harvest in September. Hominy, samp, and corn-flakes are all CORN. Henry B. Endicott, Food Administrator." Established as an agency in 1917, the United States Food Administration "regulated the supply, distribution, and conservation of foods. [It] bought and sold grain and sugar and their products through two subsidiaries, the Food Administration Grain Corporation (U.S. Grain Corporation) and the U.S. Sugar Equalization Board, Inc." It was abolished in 1920.

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Details

Collection Name
Ephemera collection
Collection Code
EP001
Date Notes
1917-1920
Physical Description
1 trade card
Collection Type
Ephemera
Description Level
Item
Additional Identification Number
DigitalID: 000612
AccessID: 844
Other identifier: HNEDID-000612
GUSN
195499
Reference Code
EP001.01.092.01.01.001

Record details

Originator
United States Food Administration (publisher)
Other People
Endicott, H. B.
Descriptive Terms
advertising
agencies
bread
federal government
sugar
world wars
Material Type
chromolithographs
trade cards (advertising)
Subjects
World War, 1914-1918
butter
corn meal
flour
food conservation
meat
Places
Europe
Massachusetts (United States)
United States
Location Note
Ephemera: Trade Cards and Advertisements: Political (Greg Smart -- unprocessed)

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