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Trade card advertising Ayer's Hair Vigor with shipwreck and mermaids, Lowell, Mass., undated

EP001.01.028.01.01.007 (RS82254)

Description

The trade card advertises a hair tonic designed to "restore gray hair to its natural vitality and color." Depicted on the card is a shipwreck from which a group of five mermaids have rescued boxes of Ayer's Hair Vigor. The mermaids sit on a tropical shore brushing their hair with the tonic. The wrecked ship displays the American flag upsidedown as a sign of distress. On the verso is a description of the benefits of Ayer's.

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Details

Collection Name
Ephemera collection
Collection Code
EP001
Physical Description
1 trade card
Dimensions
2.75x 4.25 (HxW) (inches)
Collection Type
Ephemera
Description Level
Item
GUSN
190008
Reference Code
EP001.01.028.01.01.007

Record details

Originator
Ayer, J. C. (James Cook), 1819-1878 (Manufacturer)
Descriptive Terms
advertising
business (commercial function)
coves (bodies of water)
hair
Material Type
trade cards (advertising)
Subjects
Mermaids
Tonics (Medical preparations)
Places
Lowell (Middlesex county, Massachusetts)
Notes
W.H.Bunting, The Camera's Coast: Historic Images of Ship and Shore in New England (Boston: Historic New England, 2006) pg. 117.

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