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Color advertisements

EP001.02 (RS126)

Description

The file of color advertisements was created from the clippings file donated by William Sumner Appleton, founder of the Society for the Preservation of New Antiquities, known today as Historic New England. The collection dates between 1920 and 1927. The ads were extracted from the clippings file if they were composed of more than one color in their composition and they promoted products or services.

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Details

Collection Name
Ephemera collection
Collection Code
EP001
Dates
1920-1927
Acquisition Type
Gift
Physical Description
ca. 437 items
Finding Aid Info
Print finding aid available in Library and Archives.
Collection Type
Ephemera
Description Level
Series
GUSN
181203
Reference Code
EP001.02

Arrangement

Two series of numbers were used in cataloguing these materials: one for those with artists' signatures and one for those without signatures. Ads with signatures were numbered with an A (i.e., 1A, 2A, etc.); those without signatures were numbered in a different sequence.

Subject headings were created, most of which center around architectural topics, as do the majority of the ads. There is also a large collection of automobile advertisements included in the file, organized by the names of the companies which built the vehicles.

There is an alphabetical index to the artists included in the collection, including those signatures which were either illegible or which consisted of artists' initials.

Record details

Descriptive Terms
architecture (discipline)
automobiles
Material Type
advertisements

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