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Better living : advertising, media and the new vocabulary of business leadership, 1935-1955 / William L. Bird, Jr.

Collection Type
Books
Originator
Bird, William L.
Publication
Evanston, Ill. : Northwestern University Press
Publisher Series
Media topographies
Date
1999.
Description
x, 288 p. : ill. ; 26 cm.
Notes
Filmography: p. 267-274.
Includes bibliographical references (p. 245-266) and index.
Rodris Roth Library.
ISBN
0810115859 (cloth : alk. paper)
0810115867 (paper : alk. paper)
GUSN
153865
Call Number
Roth HF5813.U6 B53 1999
Descriptive terms
Advertising History.
Corporate culture History.
Public relations History.
Places
United States

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