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Satisfaction guaranteed : the making of the American mass market / Susan Strasser.

Collection Type
Books
Originator
Strasser, Susan, 1948-
Publication
Washington, D.C. : Smithsonian Institution Press
Date
[1995].
Description
xi, 339 p. : ill. ; 23 cm.
Notes
Includes bibliographical references (p. [293]-326) and index.
Originally published: New York : Pantheon Books, c1989.
Rodris Roth Library.
ISBN
1560986549 (alk. paper)
GUSN
152971
Call Number
Roth HF5813.U6 S79 1989a
Descriptive terms
Advertising Psychological aspects History.
Brand name products History.
Consumers History.
Sales promotion History.
Places
United States

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