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Studying visual communication / Sol Worth ; edited, with an introduction by Larry Gross.

Collection Type
Books
Originator
Gross, Larry P., 1942-
Worth, Sol.
Publication
Philadelphia : University of Pennsylvania Press
Publisher Series
University of Pennsylvania publications in conduct and communication
Contents
Sol Worth and the study of visual communication -- The development of a semiotic film -- A semiotic of ethnographic film -- Toward an anthropological politics of symbolic forms -- The uses of film in education and communication -- Symbolic strategies / with Larry Gross -- Seeing metaphor as caricature -- Pictures can't say ain't -- Margaret Mead and the shift from "visual anthropology" to the "anthropology of visual communication" -- An American community's socialization to pictures : an ethnography of visual communication (a preproposal) / with Jay Ruby.
Date
1981.
Description
xii, 216 p. : ill. ; 24 cm.
Notes
Bibliography: p. 204-209.
Includes index.
ISBN
0812211162 (pbk.)
0812277910
GUSN
149302
Call Number
Stacks P93.5.W6 1981
Descriptive terms
Anthropology Audio-visual aids.
Semiotics.
Visual communication.

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